Founded in 2014, as a direct-to-consumer brand, Axel Arigato has physical stores in six countries across Europe and UAE and is present online in 134 territories worldwide. Harnessing the energy of the next generation through a multi directional lens, Axel Arigato exists to be a positive platform for all.

Axel Arigato was launched with one main objective: to embrace the now and always look for the tomorrow. Known for its breakdown and shattering of the traditional seasonal calendar, through its unique system of weekly drops; Axel Arigato serves a type of interest that's percussive, following a cultural cadence rather than an industry one

Each Axel Arigato store has a full calendar of events and pop-ups throughout the year – including pop-ups, album signings, magazine launches and music events – to bring together cultural elements relevant to the Axel Arigato customer and give back to the local communities by supporting its young creatives